【概况】联想集团于1984年在中国北京成立，是一家全球领先的PC企业，由原联想集团和原IBM个人电脑事业部组合而成。联想从1997年以来蝉联中国国内市场销量第一，并连年在亚太市场（日本除外）名列前茅（数据来源：IDC）。联想集团于1994年在香港上市（股份编号992）。
截至2010/11财年，联想连续六个季度成为全球前五大电脑厂商中增长最快的厂商，连续第八个季度获得超过市场平均的增长，全年的全球市场份额创下10.2%的双位数新高，并以2010财年216亿美元营收名列财富世界500强第450名。

【全球布局】联想集团全球总部位于中国北京和美国罗利，制造和物流基地主要设在中国、墨西哥、美国、印度、马来西亚、日本和澳大利亚等地。目前，联想在全球拥有近两万七千名员工。联想在全球拥有两大市场集团，分别是覆盖澳大利亚、新西兰、加拿大、以色列、日本、美国、西欧等地的成熟市场集团，覆盖中国大陆、香港、澳门、台湾、韩国、东盟、印度、土耳其、东欧、中东、巴基斯坦、埃及、非洲（包括南非）、俄罗斯、中亚及拉美地区的新兴市场集团。

【战略】在全球范围内，联想制定并执行了“双拳战略”，即：一方面保卫好中国业务和全球企业客户业务；另一方面向移动互联市场、高速增长的新兴市场和全球交易型业务市场发起猛烈的进攻。借助有效的业务模式、简单高效的成本结构、领先的创新能力等优势，联想全球业务不断取得进展。

【研发实力】联想是一间极富创新性的高科技公司，秉承自主创新与追求卓越的传统，联想持续不断在用户关键应用领域进行技术研发投入。联想建立了以中国北京、日本大和和美国罗利三大研发基地为支点的全球研发架构，在中国大陆，联想还拥有北京、深圳、上海和成都四大研发机构。联想拥有近2000名包括世界级技术专家在内的一流研发人才，他们赢得了数百项技术和设计奖项——包括2000多项专利——而且开创了诸多业界第一。联想在2009和2010连续两年入选彭博社《商业周刊》全球创新50强，两次入选由世界品牌实验室(World Brand Lab)独家编制的“世界品牌500强”。

【卓越设计】联想拥有一支集科技、艺术和人文研究为一体的跨国创意群体——联想创新设计中心，他们倾力打造了2008年北京奥运火炬“祥云”，并几乎囊括包括全球三大顶级工业设计大奖（德国红点奖、IDEA设计大奖、德国iF中国设计大奖）在内的全球所有著名设计奖项。

【创新的个人电脑产品】联想集团的强大实力包括享誉全球的“Think”电脑品牌及“idea”电脑品牌，为商用客户和个人用户提供优质专业服务的能力。联想ThinkPad笔记本电脑和ThinkCentre台式机在全球屡获殊荣，电脑配备了ThinkVantage 技术、ThinkVision显示器和一整套PC附件和选件。ideapad笔记本电脑和ideacentre台式电脑，通过创新的技术应用体验，极富魅力的时尚设计，帮助用户享受科技生活、工作和娱乐休闲。联想集团凭借其领先技术的个人电脑产品、易用的功能、个性化的设计以及多元化的解决方案而广受欢迎。

【移动互联】2011年初，联想组建了移动互联和数字家庭业务集团(MIDH)，旨在专注和加速移动互联业务的发展。由MIDH牵头，联想将面向消费和商用两个市场，快速建立包括互联网手机、平板电脑和互联网电视在内的完善的产品线。另一方面，联想将继续加大研发力度，加强硬件和软件的深度集成，推出杀手级应用和更加丰富的云服务，为用户提供最佳的移动互联网体验。

面向中国市场，联想推出了全新一代移动互联手机乐phone和平板电脑乐pad。乐Phone融合了推送服务、通信整合、丰富应用和前瞻设计，集中体现了联想在PC和手机领域多年积累的技术优势；乐Pad把丰富多彩的互联网应用和硬件完美地整合，帮助客户随时随地享受最佳的互联网体验。作为一款受到广泛关注的平板电脑，乐Pad在配置和用户体验等多方面拥有独特优势。

【科技助力全球活动】联想集团坚持以创新科技助力全球活动。联想作为国际奥委会全球合作伙伴，先后支持了都灵冬奥会和北京奥运会，通过先进和卓越的产品、技术和服务全面支持了奥运运营的各个层面，赢得了国际奥委会的全面肯定和高度赞誉。2009年，联想成为上海世博会信息系统总集成商和电脑设备高级赞助商，以强大技术实力，卓越产品和优质服务，为世博提供全方位的系统集成和运营保障。

【企业社会责任】作为企业公民，联想积极关注来自全球各地社区的发展需求，将社会参与聚集“缩小数字鸿沟、环境保护、教育、扶贫赈灾”四大领域。通过“结合业务发展战略、引入创新公益机制、坚持传统慈善捐赠”三大手段持续加大对社会的投入。联想支持公益事业发展，积极创造条件，鼓励更多的员工投身志愿者活动，为社会奉献才智和爱心。在2003年、2005年和2011年，联想分别向中国非典防治、南亚印度洋海啸灾区、日本地震灾区提供了资金帮助，2008年5月的四川汶川地震后的第一时间，联想捐赠1000万人民币并组织员工献血。

【企业社会责任-公益创投】2007年12月，联想启动公益创投计划。两年来，共支持了近30家公益组织发展壮大。2009年和2010年，联想面向以大学生为主的青年群体，启动了“联想青年公益创业计划”，支持青年群体的就业和成长，并呼吁更多机构关注青年公益创业，共同推动中国公益事业创新发展。

【企业文化】在联想的发展中，形成了深厚的联想根文化，它的核心是企业利益第一、求实进取和以人为本。以联想根文化为基础，结合联想集团的特点和国际化环境的需求，联想进一步发展出了被称为“4P”的价值观，它的口号是“说到做到，尽心尽力”。联想文化扎根在联想员工心中，支持联想全球战略的实施，并为联想的持续发展提供动力。

【愿景】联想将通过专注于三个领域，在五年内成为全球领先的科技企业：在企业文化方面，将成为一家最优秀、最值得信赖和最受人尊敬的公司，人们愿意为之工作、与之合作、对之投资；在计算设备方面，将成为世界一流的个人科技产品和云服务设备公司，超越市场增长，持续发展核心业务，高速增长新的市场；在信息融合方面，将以创新的产品，优化的服务与应用，使人们和其关心的社区和信息紧密连接。

Brief Introduction

Founded in 1984 in Beijing, China, Lenovo Group is a global leader in the PC industry and is comprised of the original Lenovo Group and the former IBM Personal Computing Division. The company has led the domestic Chinese market in sales every year since 1997, and also ranks first in the Asia-Pacific market, excluding Japan (source: IDC). Lenovo Group was first listed in Hong Kong in 1994 (ticker: 992). By FY 2010/11, the company was the fastest growing of the top five PC manufacturers for the sixth quarter in a row, and for the eighth quarter in a row it outgrew the worldwide PC market as a whole. Lenovo balanced growth throughout the year, leading to a record year-ending double digit market share of 10.2 percent. Lenovo was also listed in the Fortune Global 500 with $21 billion in annual revenue in FY 2010/11.

Global Model

Lenovo Group’s main headquarters are located in Beijing, China, and Raleigh, North Carolina, and the company also maintains manufacturing and logistics bases in China, the United States, Mexico, India, Malaysia, Japan and Australia. At present, Lenovo employs approximately 27,000 employees worldwide. Geographically, Lenovo’s global operations are divided into two main groups. The first covers the more developed markets of Australia, New Zealand, Canada, Israel, Japan, the United States, and Western Europe. The second covers the emerging markets of mainland China, Hong Kong, Macau, Taiwan, Korea, Southeast Asia, India, Turkey, the Middle East, Pakistan, Egypt, Africa (including South Africa), Eastern Europe, Russia, Central Asia and Latin America.

Strategy

Globally, Lenovo executes its “protect and attack” strategy. It protects China’s leadership and global relationship business, and attacks the mobile internet market and transactional business in the fast growing emerging markets. Assisted by an effective business model, a simple and effective cost structure, and an advantage in innovative capability, Lenovo’s business continues to grow steadily around the globe.

Research and Development

Lenovo is a trailblazing, high-tech company that is committed to adhering to its own tradition of moving forward in the spirit of innovative excellence. As such, it is constantly investing in technological research and development in the most in-demand areas. In order to quickly and efficiently bring the latest R&D results from lab to market. Lenovo Group has established a global R&D structure centered around three bases in Beijing, China, Tokyo, Japan, and Raleigh, USA, and also includes R&D centers in Beijing, Shenzhen, Shanghai, and Chengdu. Lenovo continues to make critical contributions in the field of PC technology through the work of its world-class researchers, who have won hundreds of technological and design awards, including more than 2,000 patents. In 2009 and 2010, Lenovo was selected by Bloomberg Businessweek as one of the 50 most innovative companies in the world and was twice selected by the World Brand Lab as one of the “Top 500 global brands”.

Outstanding Design

Lenovo has created a multinational science, art, and cultural studies center: the Lenovo Innovation Design Center. They created the 2008 Olympic torch, dubbed “Cloud of Promise,” and brought home three of the most important industry design awards: the Red Dot Award, the Industrial Design Excellence Award (IDEA), and the iF Chinese Design Award.

Innovative PC Products

Lenovo’s formidable line of computing products include both the highly-regarded “Think” line for business enterprises and the “idea” line for consumers;. Lenovo ThinkPad notebooks and ThinkCentre desktops, the winners of numerous awards, are outfitted with ThinkVantage technology, ThinkVision monitors, and a broad range of optional PC hardware and accessories. ideapad notebooks and ideacentre desktops are the results of both innovative technology and attractive and stylish design, making the use of Lenovo computers a pleasurable experience for both work and entertainment. Lenovo continues to be at the forefront of personal computing through its emphasis on ease-of-use, personalized design and diversified solutions.

Mobile Internet

At the beginning of 2011, Lenovo established a new business group, the Mobile Internet and Digital Home Business Group (MIDH), which focuses on the mobile internet business.
Lenovo will target both consumer and commercial markets, by creating a complete product line of mobile Internet-focused devices, including tablets, smart phones and smart TVs.
Additionally, Lenovo will continue to invest in R&D and strengthen the deep integration of hardware and software. It will also develop more attractive applications and cloud services to provide users the best mobile Internet experience.
For the China market, Lenovo launched the new generation of mobile Internet products: Lephone and LePad. Lephone integrates rich applications, industry leading design and Lenovo’s proprietary push technology. Boasting powerful hardware and rich applications, LePad provides customers with the ultimate Internet experience.

Technology Supporting World Events

Lenovo has been supporting world events with its innovative technologies. Lenovo became an official partner of the International Olympic Committee (IOC) at the 2006 Turin Olympics and the 2008 Beijing Olympics, supplying the IOC with its high quality products and support services throughout the duration of the Games and winning high marks from the IOC. In 2009, Lenovo became an official sponsor and provider of computer products and information systems integration technologies for the 2010 Shanghai Expo, powering the Expo with high quality products and services, as well as providing integrated services and operational safeguards.

Corporate Responsibility

Lenovo is committed to being a responsible and active corporate citizen, consistently working to contribute to the betterment of local communities around the world. Lenovo is active in various philanthropic endeavors, primarily in the fields of environmental protection, education, poverty & disaster relief, and bridging the digital divide between people. Lenovo strives to invest in the community not only through traditional charity donations, but also through professional development strategies and innovative community development projects. Lenovo supports enterprises which contribute to the betterment of society, and actively encourages its employees to participate in volunteer activities in support of the community. In 2003 and 2005, Lenovo provided financial and technological support for the SARS prevention programs, the South Asian tsunami disaster zone, and the Japan disaster zone. Following the May 2008 Sichuan earthquake, Lenovo donated 10 million RMB and organized blood donations for earthquake victims.

Corporate Responsibility – Philanthropic Initiatives

In December of 2007, Lenovo began plans for a philanthropic initiative. Two years later, it now supports approximately 30 non-profit organizations. From 2009 to 2010, Lenovo launched the “Lenovo Young Social Entrepreneur Competition,” targeting youth population including college students. With a goal to support personal and career development of Chinese youth, Lenovo has called on other institutions to follow suit in promoting initiatives to help withnon-profit organization development in China.

Corporate Culture

Over the course of Lenovo’s development as a company, a definite corporate culture has taken root. The core of our corporate culture is rooted in putting what’s in the best interest of the company first, has a truth seeking spirit, and is people oriented. Lenovo’s corporate culture is based upon integrating Lenovo Group’s unique characteristics with the needs of the global organizational development. Our culture, the Lenovo Way, is reflected through the “4P” value and a statement:“We do what we say. We own what we do.” This corporate culture has taken root in the hearts and minds of Lenovo’s employees, providing the momentum necessary for Lenovo to continue to carry out its global strategy.

Vision

Lenovo is devoted to becoming one of the world’s leading personal technology companies over the next 5 years by focusing on three areas:

CULTURE: We will be recognized as one of the best, most trusted and most well-respected companies to work for, do business with, and own.
COMPUTERS: We will be one of the strongest Personal Computer Device companies in the world, outgrowing the market and balancing consistent performance in our core businesses with exceptional growth in new markets.
CONVERGENCE: We will create innovative devices and the preferred ecosystem of services and applications that will connect people with the communities and content most relevant to them.