公司介绍
bsh home appliances group
*博西家用电器集团
bsh home appliances group was set up in 1967 which was originally as a joint venture between robert bosch gmbh (stuttgart) and siemens ag (munich). with technological advantages accumulated by two major european industrial brands bosch and siemens over the years, bsh home appliances group has rapidly become the leading manufacturer of home appliances in europe with the largest market share, enjoying worldwide reputation thanks to its leading development concept, strong capability of technological innovation, perfect product design and quality, a global sales network and premium customer service.
博西家用电器集团成立于1967年,曾由德国工业界领袖企业罗伯特•博世有限公司和西门子股份公司共同组建。秉承博世和西门子两大欧洲工业品牌多年积累的技术优势,集团迅速发展成为家电行业的全球领导者和欧洲市场占有率最大的家电企业,更凭借领先的发展理念、强大的技术创新实力、完美的产品设计和品质、遍布全球的经营网络和优质的客户服务而享誉世界。
on january 5, 2015, the bosch group completed its acquisition of siemens’s 50 percent share in bsh home appliances group, which will be run as a wholly owned bosch subsidiary, and the siemens brand remains an important asset of the group’s successful multi-brand strategy.
2015年1月5日,随着博世集团收购了西门子股份公司在博西家用电器集团所持有的50%的股份,博西家用电器集团正式成为博世集团的全资子公司,同时博西家电获准继续长期使用西门子品牌生产和销售家用电器。
bsh home appliances group is committed to making the life of global consumers better and more convenient while advocating modern lifestyle change and energy saving with ease. as of now, bsh home appliances group has a total of 80 companies in 47 countries and operates 42 factories in 13 countries in europe, north america, latin america and asia with total revenue of 10.5 billion euros and about 50,000 employees in 2013.
博西家用电器集团致力于为全球消费者带来更加便捷美好的高品质生活,积极倡导现代生活方式变革和轻松节能。截至目前,博西家用电器集团在全球47个国家拥有42家工厂和80余家公司,2013年销售额约105亿欧元,员工人数约50,000人。
bsh home appliances (china) co., ltd.
博西家用电器(中国)有限公司
bsh home appliances (china) co., ltd., is the operating headquarter of bsh home appliances group in china. it was founded on august 25, 1997 in nanjing, jiangsu province.
1997年8月25日,博西家用电器(中国)有限公司在南京正式成立,成为德国博西家用电器集团在华的运营总部。
as of 2014, the company has about 11,677 employees in china. it has established a nationwide sales network, covering 31 provinces and more than 630 cities. the company is responsible for bsh group brand management and development, as well as sales and after sales service of the two brands.
截至2014年,公司在华正式员工约2300人,并在全国31个省、直辖市建立起了销售网络,覆盖630多个大中城市,全面负责博世和西门子家电在中国的品牌管理与发展,以及在中国的销售和售后服务工作。
the product range marketed involves all fields of white home appliances including refrigerators, washing machines, water heaters, dishwashers, range hoods, cooking appliances and other small home appliances. the company also includes an import business.
博西家用电器(中国)有限公司的业务涉及白色家电的各个领域,包括冰箱、洗衣机、热水器、洗碗机、油烟机、灶具和其他小家电,同时也经营进口家电产品业务,以补充高端市场的需要。
the two main international brands, bosch and siemens are in leading positions in china’s middle and top market of the white home appliances industry. two other special brands from group headquarters in germany were introduced to the chinese market: gaggenau, which targets exclusively the top client group and constructa, which is aimed at the rural market. they altogether form an all-round competitive brand combination.
公司旗下的两个主要国际品牌“博世”和“西门子”已经在中国白色家电的中高端市场取得了领先地位。此外,针对中国市场的消费者需求,公司还引进了德国集团总部的另外两个子品牌,即服务于***客户的嘉格纳品牌和针对新兴市场的康西达品牌,形成了全面且更具竞争力的全线产品组合。
since its entrance in china in 1994, bsh home appliances (china) co., ltd. has become one of the most successful international white home appliance producers in the market. it is a leader in the european home appliances market, and also a leading global manufacturer of home appliances.
自1994年进入中国家电市场以来,博西家用电器(中国)有限公司已经成为了这个竞争激烈的市场中最成功的国际白色家电制造商之一,不仅已成为欧洲家电市场当之无愧的领导者,也是世界领先的家电制造商。